I went on a tour of the NY Times last week. During our walk through, our guide mentioned that annually he unsubscribes to everything he’s subscribed to and starts fresh. I thought this was a truly interesting concept. It’s a great way to empty your brain, dust off the cob webs and start new. Typically, we tend to get stuck in our routines. We gather information from the same sources which can act as a creative roadblock. This is something that happens in the business world as well. Maybe we’ve been advertising the same way for years or trying to establish our business through the same avenues. Perhaps we can flush out our business routine and try something we’ve never tried before. Social media is a great way to get your product out there. The web is always changing and people flock to new sites regularly. I found a great site DAILYTEKK that has a post on the top 100 websites and blogs of 2014. The idea is that of a billboard top 100. The site creator never puts a website on the list twice. Sites like DAILYTEKK show you what’s new in the web world. Trying new methods can help you extend your clientele. If you search through the tunnels of information on the web you’ll discover fresh and creative ways to promote your business.
Rumpelstiltskin was a man who knew the importance of a name. He had many talents. He could spin straw into gold and one day he offered to help a poor millers daughter being held in captivity. However, he had a few strings attached. She could use his services just not his name. As long as he controlled the use of his name he retained his power. You should always protect your identity in your personal and business life. In business, you do so by having a trademark. You can get a trademark for around $300. Trademarks protect names, symbols, words and logos that distinguish your business from other businesses. You’ll have to first do your research to make sure that the name isn’t already taken. I’m in the process of applying for a trademark. Once I finish the application process, I will blog about the wait time and response I receive. There are several sites on-line that offer you trademarks but in my opinion it is safer to go to U.S. Patent and Trademark Office. As for Rumpelstiltskin, his empire crumbled with one word from the millers daughter, “Rumpelstiltskin!” I guess he should have had a trademark.
Once upon a time I had a dream. I wanted to open my own business and design children’s shoes. At home, I had a giant portfolio with sketches of shoes. I’d think about what my store would look like and the little shoe boxes with my logo on it. I could visualize every detail of every shoe I sketched. However, I had no idea how you start your own business and my shoe business stayed in a sketch book.
I’m not the only person with a dream. I’m not the only person who has their dream laying in a portfolio. We’ve all heard the stories of self-made business owners but the truth is no one leaves a trail of crumbs for us to follow. I decided I could get up and pursue my dream or I could stare at it in a portfolio. As I begin this journey, all I have is a pocket full of sketches but I believe in life all you need is a dream. I want to share what I learn along the way. For everyone out there that is like me and all you have is a dream this is my trail of crumbs…