Say what you will about Ursula but the woman knew the power of word of mouth marketing. She had costumers lined up because someone always knew someone who knew someone who had told them about her services. Marketing your business is essential. You cannot reach the masses if you don’t market. This week I found an interesting way for small businesses to get their merchandise and services out there. Have you ever considered doing a showcase? A showcase allows you to set up a booth and market your business one on one with potential costumers. Showcasing in conjunction with a larger business guarantees that the traffic will be there as their costumers flow in and out throughout the day. This is great for people who have products they have developed or special services they provide. If you’re interested in doing a showcase contact some big name businesses and ask if they offer the opportunity for people to showcase. During my research, I found that Sam’s Club offers this type of opportunity. The video below is based on the showcasing they do and what you should consider if you’d like to participate. The key to getting your product out there is marketing, marketing and more marketing. Never underestimate the power of word of mouth marketing. Someone may know someone who knows someone who knows the right person that they just happened to have recommended your product to. Ursula landed the kings daughter as a client which wasn’t too bad for business.
Wouldn’t it be grand if we all had fairy godmothers? All our worries would be wiped away with a flick of her wrist. Cinderella was a girl down on her luck. She ‘d lost everything. She had no income to invest in the business of “herself”. She worked odd jobs scrubbing floors here and there but found herself in a one bedroom apartment with a view of everything she wished she had. Then one day an opportunity presented itself and she thought, “If I could just get there, I could network with the right people.” Unfortunately, things didn’t work out as planned and she found herself back on the inside looking out of her rodent (albeit helpful as they were) infested abode. Not everyone has the means to invest in their own business or wants to risk taking out a business loan. Sometimes it seems that we continue to meet dead ends. However, like Cinderella there’s hope for those who continue to dream on a tin can budget. Angel investors are individuals who have the start up capital to help new businesses. They do so typically in exchange for some level of ownership or convertible debt. There are several sites on the internet that cater to these types of investors. You can upload your business plan and hopefully link up with an investor. Uploading your plan to multiple sites will help increase your chances and you may instead have a few offers to choose from. Below is a link for a sample angel investor site located in New York. Cinderella found luck with a fairy godmother. Angel investor sites are worth looking into because you may just find yourself cashing in at the bibbidi-bobbidi-bank.