Say what you will about Ursula but the woman knew the power of word of mouth marketing. She had costumers lined up because someone always knew someone who knew someone who had told them about her services. Marketing your business is essential. You cannot reach the masses if you don’t market. This week I found an interesting way for small businesses to get their merchandise and services out there. Have you ever considered doing a showcase? A showcase allows you to set up a booth and market your business one on one with potential costumers. Showcasing in conjunction with a larger business guarantees that the traffic will be there as their costumers flow in and out throughout the day. This is great for people who have products they have developed or special services they provide. If you’re interested in doing a showcase contact some big name businesses and ask if they offer the opportunity for people to showcase. During my research, I found that Sam’s Club offers this type of opportunity. The video below is based on the showcasing they do and what you should consider if you’d like to participate. The key to getting your product out there is marketing, marketing and more marketing. Never underestimate the power of word of mouth marketing. Someone may know someone who knows someone who knows the right person that they just happened to have recommended your product to. Ursula landed the kings daughter as a client which wasn’t too bad for business.