I went on a tour of the NY Times last week. During our walk through, our guide mentioned that annually he unsubscribes to everything he’s subscribed to and starts fresh. I thought this was a truly interesting concept. It’s a great way to empty your brain, dust off the cob webs and start new. Typically, we tend to get stuck in our routines. We gather information from the same sources which can act as a creative roadblock. This is something that happens in the business world as well. Maybe we’ve been advertising the same way for years or trying to establish our business through the same avenues. Perhaps we can flush out our business routine and try something we’ve never tried before. Social media is a great way to get your product out there. The web is always changing and people flock to new sites regularly. I found a great site DAILYTEKK that has a post on the top 100 websites and blogs of 2014. The idea is that of a billboard top 100. The site creator never puts a website on the list twice. Sites like DAILYTEKK show you what’s new in the web world. Trying new methods can help you extend your clientele. If you search through the tunnels of information on the web you’ll discover fresh and creative ways to promote your business.
If you build it they will come. People perceive you off of how you perceive yourself first. The same goes for business. If you invest the time to make what you have for your business look as professional as possible people will be more likely to invest in it. Take the time to create professional labels for your products or business cards for your services. If you are a designer put together a nice portfolio. There are great tools out there that can take your portfolio to another level. You can take images of your designs and create an online portfolio. There are apps that can help you make amazing portfolios. If you would like to do it yourself and not rely on an app you can do that as well. I’ve attached a video below that shows you how to create a website or portfolio of your designs. It uses photoshop. Choosing that route will give you creative control over all the details.
Say what you will about Ursula but the woman knew the power of word of mouth marketing. She had costumers lined up because someone always knew someone who knew someone who had told them about her services. Marketing your business is essential. You cannot reach the masses if you don’t market. This week I found an interesting way for small businesses to get their merchandise and services out there. Have you ever considered doing a showcase? A showcase allows you to set up a booth and market your business one on one with potential costumers. Showcasing in conjunction with a larger business guarantees that the traffic will be there as their costumers flow in and out throughout the day. This is great for people who have products they have developed or special services they provide. If you’re interested in doing a showcase contact some big name businesses and ask if they offer the opportunity for people to showcase. During my research, I found that Sam’s Club offers this type of opportunity. The video below is based on the showcasing they do and what you should consider if you’d like to participate. The key to getting your product out there is marketing, marketing and more marketing. Never underestimate the power of word of mouth marketing. Someone may know someone who knows someone who knows the right person that they just happened to have recommended your product to. Ursula landed the kings daughter as a client which wasn’t too bad for business.
Are we all Picasso’s at heart? An artist has a vision and then takes to the canvas. They put their emotions and heart into the pieces they create. Artists allow themselves to be vulnerable. They take risks. Entrepreneurs take risks as well. So, are we too artists? In this video, best selling author, Seth Godin challenges us to go outside our comfort zone and become vulnerable in business.
Start-up business advice from a shark. In this video Mark Cuban shares his thoughts on smart business.
Pocahontas talked to a wise old willow tree for advice. Should she choose the smoothest course or the one with twists and turns? She didn’t know so she sought the advice of someone more experienced. Wisdom is priceless. It’s always a great opportunity when we can listen to the advice of those who have succeeded down the road we’re traveling on. This blog post is an add on to my previous one. I found a great video on Stanford University’s website. They have a section called ECorner, Stanford University’s Entrepreneur Corner @ http://ecorner.stanford.edu. It’s an hour long video but it’s filled with great information on angel investors. In the video, experienced angel investors, Ron Conway and Mike Maples talk about the ins and outs of angel investors. Ron Conway is the founder of Angel Investors LP. Mike Maples is the founder of Maples Investments. The two discuss how angel investors determine which opportunities they’ll take. They talk about how they provide assistance to entrepreneurs and turn new businesses into bigger ones. A great topic they look into to is how to manage your money after you have it. The video is about an hour long. It’s priceless information from real investors. Hope it helps. Video Link: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1902 photo credit: Stephh922 via photopin cc
Wouldn’t it be grand if we all had fairy godmothers? All our worries would be wiped away with a flick of her wrist. Cinderella was a girl down on her luck. She ‘d lost everything. She had no income to invest in the business of “herself”. She worked odd jobs scrubbing floors here and there but found herself in a one bedroom apartment with a view of everything she wished she had. Then one day an opportunity presented itself and she thought, “If I could just get there, I could network with the right people.” Unfortunately, things didn’t work out as planned and she found herself back on the inside looking out of her rodent (albeit helpful as they were) infested abode. Not everyone has the means to invest in their own business or wants to risk taking out a business loan. Sometimes it seems that we continue to meet dead ends. However, like Cinderella there’s hope for those who continue to dream on a tin can budget. Angel investors are individuals who have the start up capital to help new businesses. They do so typically in exchange for some level of ownership or convertible debt. There are several sites on the internet that cater to these types of investors. You can upload your business plan and hopefully link up with an investor. Uploading your plan to multiple sites will help increase your chances and you may instead have a few offers to choose from. Below is a link for a sample angel investor site located in New York. Cinderella found luck with a fairy godmother. Angel investor sites are worth looking into because you may just find yourself cashing in at the bibbidi-bobbidi-bank.